In the world of search engine optimization, you have to keep content sacred. There is no better alternative to unique content. If you are generating unique and high-quality content, there is a high chance that your page will rank better in SERP. On the other hand, there is a panda penalty. If your site contains plagiarized content, your site receives the Panda penalty at any time.
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A precise percentage of the number of keywords that appear about the total number of words in the content can be determined using Webtool, a trustworthy and efficient keyword density checker. Finding out how relevant a web page is to a certain keyword is crucial in search engine optimization. The recommended keyword density should be between 1-3 percent. It's even more advantageous if the targeted keyword exists in the HTML head, title, meta description, and URL.